Jim Beam adds to Red Stag portfolio

The new flavored bourbons.

Jim Beam has announced the addition of two more flavored bourbons to its Red Stag portfolio.

Red Stag Honey Tea and Red Stag Spiced, which join Red Stag Blck Cherry, are being delivered to markets this month. Like the cherry flavor, each uses a Jim Beam four-year-old bourbon as a base, but instead are honey tea and cinnamon flavored.

"My family has a history of making bold choices by consistently challenging itself to embrace innovation while honoring the tradition of our world famous bourbon," said Fred Noe, seventh-generation Jim Beam family distiller and a great-grandson of Jim Beam. "We've done a great job of pushing the envelope and trailblazing the innovative bourbon category while still staying true to our roots with an authentic 80-proof, Kentucky Straight Bourbon Whiskey."

Rather than using liqueurs to flavor the bourbon, Beam infuses them with natural flavors through a proprietary process.

Each of the flavored bourbons is available for a suggested retail price of $17.99 for a 750ml bottle.

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