Ezra Brooks unveils new look, new product

It may at first glance still look a bit like a bottle of Jack Daniel's (go here for the story of that whole lookalike problem), but it actually is the new look for Ezra Brooks Kentucky Straight Bourbon Whiskey.

The brand, owned by importer-marketer Luxco, also has expanded its portfolio with the introduction of Ezra Brooks Bourbon Cream.

Luxco, formerly called the David Sherman Company, is headquartered in St. Louis, MO. It owns no distilleries, so its Ezra Brooks brand is distilled, aged, and bottled in Kentucky under contract with Heaven Hill Distilleries.

The new item is a seasonal spirit to be available in fall and winter months when its notes of caramel, nutmeg, and cinnamon may be most welcome. It will be available in 750ml bottles, at a very mild 12.5% alcohol by volume (25 proof) and a suggested retail price of $12.99 to $14.99.

The new look is a corked bottle with a matte finish closure to give it more of a craft feel. Ezra Brooks whiskies are sold in 750ml bottles and ranging in suggested retail prices from $11.99 to $26.99. They include Kentucky straight bourbon whiskey, 90 proof; blended whiskey, 80 proof; Old Ezra seven year Kentucky straight bourbon whiskey, 101 proof, and the new Bourbon Cream.

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