20110811

Buffalo Trace widens unaged availability

FRANKFORT, KY -- The flow of white whiskies in the U.S. is reaching flood stage.

More and more micro-distilleries in numerous states have been going to market with unaged spirits, perfectly understandable considering they don't have the financial reserves to hold them over until their spirits would have aged in the wood.

However, they're not the only ones producing clear liquor. Buffalo Trace Distillery has just unveiled two new unaged whiskies -- White Dog Wheated Mash and White Dog Rye Mash. They join White Dog Mash #1, which is used to make Buffalo Trace's signature bourbon, in the company's clear portfolio.

The clear whiskeys are bottled at barrel proof. The Wheated Mash White Dog from Buffalo Trace is distilled from corn, barley and wheat. The soft wheat offers less bite and ages gracefully to eventually become W.L. Weller and Pappy Van Winkle Bourbons. This whiskey goes into barrels at 114 proof, the same strength as this White Dog.

The Rye Mash White Dog is made from corn, barley, and rye grains. When aged, this White Dog will become Sazerac Straight Rye Whiskey. The 125 proof is barrel strength -- before aging.

Originally, the new unaged whiskies were to be sold only at the Buffalo Trace distillery gift shop. However, consumer demand has changed that, according to the company. All three Buffalo Trace White Dog offerings now are being made at a available in 375ml bottles only at a suggested retail price of $15.99 per bottle. The three offerings are packed in one case.

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