Brown-Forman swallows tequila company
There isn't much that adult beverage giant Brown-Forman doesn't have in its portfolio. Now, it's even broader with the announcement that it will buy the assets of the Mexican tequila company Grupo Industrial Herradura for $876 million.
That will put the Herradura and El Jimador tequila brands and the tequila based New Mix ready-to-drink brand in the Brown-Forman lineup along with such familiar labels as Jack Daniel's, Southern Comfort, Finlandia Vodka, Canadian Mist, Old Forester Kentucky Straight Bourbon, Fetzer wines, Korbel California Champagne, Pepe Lopez Tequilas, Bolla Italian Wines, Appleton Estate Jamaica Rum, Durbanville Hills South African Wines, Chambord Liqueur and on and on and on.
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Posted by William M. Dowd at 4:14 PM