20120211

Battle of Mexico: Who owns the word 'agave'?

Yours truly harvesting agave in Mexico.
From The New York Times

Who owns the word "agave"?

A select group of tequila and mezcal producers would if a controversial piece of legislation in Mexico wins approval.

Both tequila and mezcal -- tequila’s older, smokier cousin -- are made from agave, a breed of succulent that has been grown and distilled in Mexico for centuries.

But agave is the root material of many other indigenous Mexican spirits. That, say opponents to the proposed regulation, is the problem. If the new regulation passes, these liquors would be barred from using the word agave, or even from making their spirits within government-designated areas reserved for tequila or mezcal. Instead, they would have to call their products "agavacea aguardiente" or "distilled agavacea," the family of plants that include the agave.

As Mexican spirits have risen in popularity in recent years, the phrase "100% agave" is seen as a sign of quality. The legislation would prevent distillers outside the appellations from using that marketing device. (Although labels for bacanura, a separate mezcal-like spirit, could have the word agave.)

The legislation would not affect who would be able to call their liquor tequila or mezcal. That matter has long been dictated by Mexican law, which says only liquors made in Mexico’s official appellations of origin for tequila and mezcal can use those names. (Tequila has five appellations, mezcal seven.)

[Go here for the full story.]

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20120131

Spirits industry bucking weak global economy


NEW YORK -- A weak economy may be wreaking havoc on many industries, but the distilled spirits industry experienced growth in 2011 while taking more market share again from beer.

That was among findings released by Distilled Spirits Council President and CEO Peter Cressy at the industry’s annual briefing for Wall Street analysts and reporters on Tuesday. But, he warned, uncertainty about the economic recovery and the impact of new taxes could derail future growth.

Distilled spirits exports exceeded $1 billion for the fifth consecutive year, reaching a projected record $1.34 billion in 2011 (based on 11-month totals). Total spirits exports grew 16.5% over the preceding year, while American whiskey -- which constitutes 69% of total exports -- grew 13.6%.

An ongoing trend towards open markets and sensible transparent regulations, as well as a focus on communicating the heritage of the products in new markets, contributed to the trade growth. Among significant trade victories in 2011 were the passage of the U.S.- Korea Free Trade Agreement, which will eliminate the 20% tariff on bourbon/Tennessee whiskey upon implementation of the agreement, and the World Trade Organization’s final ruling that the Philippines’ excise tax on distilled spirits is discriminatory and in violation of WTO rules.

"As countries around the world lower tariffs and other barriers, American spirits products are finding new audiences fascinated by the rich heritage and unique character of these great brands," Cressy said.

He attributed the market share growth to industry innovation and the consumer return to a preference for premium-priced spirits. Other significant factors contributing to the positive outcome, he said, were ongoing national market modernization trends and a willingness by policymakers to hold the line on taxes.

In other points of the report:

  • Federal government data showed that underage drinking and drunk driving fatalities are at historic low levels. 
  • Industry suppliers saw year-to-year volume growth of 2.7% to 195.8 million 9-liter cases, and sales growth of approximately 4% to $19.9 billion, reflecting a consumer return to premium products.
  • Vodka, which accounts for 32% of industry volume, was up 5.9% to 63 million 9-liter cases, but in the super premium category, volume rose 12.7% and revenue rose 15.9%, $160 million now totaling $1.16 billion.
  • In the largest whiskey category, bourbon and Tennessee whiskey, overall volume was up 3.9% to 16 million 9-liter cases, and revenue was up 3.9% to $2.0 billion. But, again, the largest growth occurred in the super premium category where revenue was up 11.4% for a total of $180 million. "These results show that the hospitality industry is helping drive the national recovery and job creation, but it remains critical that legislators don’t derail future economic growth through higher taxes,” Cressy said. 


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      20120128

      Cutty Sark's limited new brand is truly poetic

      Tam and his cronies drinking
      in the opening scene of the poem.
      Fans of Cutty Sark whisky who are interested in scoring a bottle of a new limited edition expression may have to go to unusual lengths to do so.

      Adrington Group, which owns the Scotch whisky brand, has launched Tam o’Shanter blended whisky, but only 5,000 bottles and to be sold only in duty-free and travel-retail shops.

      However, it may be well worth the effort.

      Tam o'Shanter is the first expression created by Cutty Sark master blender Kirsteen Campbell and is a development of the Cutty Sark 25yo.

      Tam o'Shanter takes its name from the poem written by Robert Burns, Scotland's immortal poet, in 1790.

      The bottle features a scene from the poem etched around the bottle, and has a wax closure showing Tam’s face.

      The bottle is presented in a premium bespoke oak gift box, decorated in the style of famous Scottish painter Alexander Goudie, with a 134-page book telling the story of Tam o’Shanter through more than 50 illustrated scenes by Goudie. The recommended retail price is $329.

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      Pick up a pencil and take note

      Bill Dowd graphic
      Rats! All these years I've been making my martinis the wrong way.

      No, not that endless and unwinnable argument over proportions of gin or vodka to dry vermouth. This is about stirring a martini.

      No, not that endless and unwinnable argument over clockwise or counterclockwise.

      I speak here of the latest piece of scientific research that has concluded that the best way to stir a martini, particularly a vodka one, is with a wooden spoon.

      According to an item in New Scientist Magazine, using a conventional metal cocktail spoon is not suitable for cool drinks because it is a good heat conductor and, thus, will tend to warm the drink a bit, more-so as the size of the spoon increases.

      Another suggestion is that you should avoid shaking potato-based because, goes the logic, vigorous shaking will result in an oily after-taste.

      So, students, to sum up, use a narrow wooden spoon, or wooden coffee stirrer or even a No. 2 pencil to work out your perfect martini. I know I will.

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      20120127

      Celebri-quote: Pat Sajak

      The game show host
      TV game show host Pat Sajak admitted in an interview with ESPN2 that he and longtime eye candy Vanna White used to knock back numerous drinks during breaks in taping their "Wheel of Fortune" show.

      "Our dinner breaks would be 2½ hours long while they drove in new cars and boats and gazebos and stuff. So, at NBC in Burbank we had a place called Los Arcos across the street, and they served great margaritas.

      "So, Vanna and I would go across and have two or three or six and then come and do the last shows and have trouble recognizing the alphabet."

      [Go here for an archive of celebri-quotes.]

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      20120123

      Happy 4709, now get your dragon on

      Today is the start of the Asian lunar new year 4709, celebrated in China, Japan, Korean and Vietnam -- and by Asian Americans -- in anticipation of the coming spring.

      Considering the surprisingly mild winter we're experiencing, looking ahead to spring seems rather simple.

      During the 15-day celebration, we'll be seeing many dinner and drink specials at our local Asian restaurants. Chain-wise, P.F. Chang's will be handing out its version of hóng bāo, red envelopes traditionally containing money, but this time containing gift certificates.

      Chang's also is also offering a promotional Dragon Punch cocktail featuring Chinese beer, vodka infused with dragon fruit and sriracha, a Thai hot sauce.

      Here are a few more Asian cocktails you can easily whip up to join in the fun.

      RED LOTUS
      From About.com/cocktails

      1½ ounce vodka
      1½ ounce Lichido (lychee) liqueur
      1 ounce cranberry juice

      Pour the vodka, Lichido and cranberry juice into a cocktail shaker with ice. Shake well. Strain into a chilled old-fashioned glass filled with ice. Garnish with lotus flower or several peeled lychees on a skewer.

      BEIJING BELLINI
      From China 1 Antique Restaurant & Lounge, NYC

      3 parts Champagne or dry Italian prosecco
      1 part lychee wine or liquor
      1 lychee nut dropped to bottom of glass

      Served in a tall champagne flute. You also can blend peeled lychee nuts in their own sweet juice and use with the bubbly.

      CHINESE MARY
      From Bar None.com

      1 ½ vodka
      3 ounce sweet-and-sour sauce
      Dash of lemon juice
      ½ teaspoon Worcestershire sauce
      3 drops soy sauce
      3 drops Tabasco sauce (optional)
      Pineapple (juice or pulp)

      Make like a Bloody Mary, improvising with ingredients until you find your preferred taste and texture. It may be helpful to Ken add extra vodka to thin out the sauce. Heated, this mixture also makes a good sauce for various foods.

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      20120121

      Plymouth repackages its iconic lineup of gins

      The redesigned Plymouth lineup.

      Plymouth, a perennial gold medal gin, takes extreme pride in its secret two-centuries-old recipe and its iconic Black Friars Distillery it has been using since the 1700s. But, now and then some things do change.

      Pernod Ricard, the French owner of Plymouth, has just introduced new packaging for the Plymouth gin brand and is repositioning it above Beefeater 24 in the super premium-plus niche.

      What generally is known about Plymouth's recipe is that it uses seven botanicals, with juniper berries and sweet orange peel as its two dominant items. It is bottled at 41.2% ABV (82.4 proof). However, in a private luncheon gin tasting several years ago, Plymouth master distiller Sean Harrison told me the other botanicals are angelica root, cardamom pods, coriander seeds, lemon peel and orris root. No revelations about proportions, though.

      Closeup of the label.
      Design Bridge, a brand design agency, told Design Week magazine it developed the new designs after exploring the Black Friar's Distillery, in Plymouth, and the bottle's squatter shape and tinted glass have been influenced by historic designs for Plymouth Gin. The oval label harkens to an earlier version, and it is brightened up by a touch of copper.

      The new look is definitely new to the U.S., Japanese and other markets after a quiet rollout over the past few months in Spain and Australia.

      When his feet are dry, time to buy.
      Plymouth gin is protected by a European Union "protected geographical indication" that means it can be made only in Devon, England. No one else can claim the name.

      Plymouth's heritage has given it a special place in British hearts and lore. When German bombs destroyed part of its Black Friars distillery during World War II, the Admiralty sent out a message to the British fleet which used Plymouth as its official gin. British officers on the Mediterranean island of Malta reacted, so the story goes, by offering any gunners who destroyed an enemy ship or plane a bottle of Plymouth Gin.

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      Glenora named Canada's top distillery

      VICTORIA, BC -- A distillery that endured years of legal battles with the Scotch Whisky Association over such things as its very name has emerged with top honors in the 2nd annual Canadian Whisky Awards revealed Thursday.

      Glenora Distillery, which has been in operation for about two decades, won "Distillery of the Year" honors. (Go here for the background on the maker of Glen Breton whisky and its travails with the SWA.)

      Masterson's Rye, a Canadian whisky sold only in the United States, was awarded a gold medal, along with Gibson's Finest Rare 18 year old, Wiser's Legacy, Wiser's Small Batch, and Forty Creek-John's Private Cask No. 1.

      John's Private Cask was tops in three categories -- Whisky of the Year, Best New Whisky, and Connoisseur Whisky of the Year.

      Awards of Excellence also went to Highwood Distillers of High River, Alberta, for White Owl Whisky, Brown-Forman Corporation for Collingwood whisky, and Beam Inc. for Canadian Club. A full list of award winners is available online.

      Masterson's Rye, released in the U.S. last summer, is made by Alberta Distillers Limited for the Sonoma, CA, firm. It will be made available in Canada sometime this year.

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      1st Sirah-finished Irish whiskey comes to U.S.

      A special U.S. market-only project teams up Concannon Vineyards of California and Cooley Distillery of Ireland to introduce a product being shipped to vendors this week.

      It's Concannon Irish Whiskey, distilled in Ireland from a barley and corn mash, matured in bourbon barrels for a minimum of four years, then finished for four months in former Concannon Petite Sirah wine barrels, shipped in from California, before blending.

      "The United States is presently the largest market for Irish whiskey and growing," said John Concannon, fourth generation vintner at Concannon. "We're thrilled to offer a unique take on the category to American consumers with Concannon, a fiercely independent spirit from Ireland's sole craft distillery that shares the heritage of both cultures as so many Irish-Americans do."

      Concannon Irish Whiskey will sell at a suggested retail price of $24.99 for the 750ml bottle.

      Concannon Vineyards began with its first planting in 1883 near Livermore, CA. Cooley Distillery was established in 1987. It also produces Kilbeggan, The Tyrconnell, Connemara and Greenore brands. The company is in the process of being purchased by Beam Brands.

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      20120116

      KS liquor stores want in-store tastings

      From the Topeka, KS, Capital-Journal:

      TOPEKA, KS -- Liquor store clerk Shawn McKeever can taste the commercial appeal of serving customers a shot of Belgium's Corsendonk Brown Ale, Xingu Black of Brazil, Italy's Peroni or Old Speckled Hen Pub Draft from England.

      It could be possible at Fleming Place Wine and Spirits, 4001 S.W. 10th, as well as at liquor stores across Kansas, if lawmakers adopt a bill introduced in the Senate allowing retailers to host in-store tastings for people interested in trying unfamiliar beers, wines or distilled spirits.

      "We've talked about it," McKeever said. "We sell a lot of craft beer."

      The legislation proposed by several liquor marketing associations is a byproduct of controversy that emerged after retailers started arranging tastings in direct proximity to their licensed liquor stores. It was common understanding state law blocked consumption of alcoholic beverages inside stores, so proprietors staged the events within close proximity.

      Representatives of the Kansas Department of Revenue pulled the curtain on that setup. The revenue department's Alcoholic Beverage Control division issued a policy memorandum in August declaring the agency's interpretation of Kansas law prohibited samplings — free of charge or not — “in, on, or about the licensed premises.”

      ABC concluded no tastings would be authorized for party or smoke shops, parking lots, sidewalks or alleys adjacent to liquor store property. The zone of prohibition extended in front, behind, above, below and to sides of stores, officials said.

      R.E. "Tuck" Duncan, a Statehouse lobbyist working with organizations seeking passage of the bill, said the objective was to establish into statute the opportunity for liquor stores to host tastings in a manner reflecting events well known to wine-country enthusiasts. A Senate hearing on the bill is likely in a couple of weeks. The measure hasn't sparked an outpouring of criticism, he said.

      "The prospects are very good, but being a liquor bill, I'm cautiously optimistic," Duncan said.

      [Go here for the full story.]

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      20120110

      Very special Scotch coming to U.S.

      Edinburgh bartender. (W.M. Dowd photo)
      It's not exactly of the magnitude of the latest "Planet of the Apes" movie, but a simian-related marketing change may please Scotch drinkers.

      Monkey Shoulder Triple Malt Scotch Whisky is coming to the U.S.

      I first tasted this particular boutique brand while on a pub crawl in Edinburgh, Scotland, a few years ago, where it was all the rage. (You can read my take on it on my Dowd's Tasting Notes blog.)

      The peculiar name comes from a common physical condition some distillery workers got from the labor-intensive handwork necessary before distilleries became so high-tech. Use that in your next bar chat.

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      20120109

      Historic whiskey site in controversy

      Museum workers sort through artifacts.
      SCOTTSDALE, PA -- West Overton Village and Museums, established as an agrarian museum, will have a new new mission when it reopens in 2013 after a renovation project.

      At that time, it will refocus on the western Pennsylvania village's rye whiskey distilling history.

      Meanwhile, however, a controversy has arisen over the sale by Executive Director Kelly Linn of numerous artifacts that are the property of the 18-building museum complex.

      West Overton Museums operates on $80,000 a year from the Henry Clay Frick foundation and from public donations. It receives no state funds. It is listed on the National Register of Historic Places and is part of the American Whiskey Trail that includes museums, distilleries and visitors centers in five states.

      West Overton Village is the birthplace of industrialist Frick, who spent the first 30 years of his life here. The village was founded in 1800 by Abraham Overholt, Frick's grandfather. Overholt began making rye whiskey under the name Old Overholt, which now is distilled by Jim Beam.

      TribLive.com has a thorough story on the controversial sales.

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      20120107

      Department of Stupid Drinking

      Jimmy Fallon and politico Rachel Maddow do bad shots.
      From the HuffingtonPost.com

      Nearly everyone has had -- or at least heard of -- a pickle, but not many have encountered the Pickleback. If you happen to be one of these people, don't feel bad, neither had Jimmy Fallon. That is until Rachel Maddow introduced it to him live on his show.

      A Pickleback is a shot of whisky (on the show it was Jameson) followed by a shot of pickle brine. According to Maddow, it is best to take both the whiskey and pickle brine down in one swallow. If your mouth is not quite big enough for that, you can chase the whisky with the brine. Picklebacks are used mainly with inexpensive whiskey; the brine is said to neutralize the flavor and alcohol burn of the cheap booze.

      The origin of the Pickleback is unknown. Some say it was first served to patrons at the Bushwick Country Club over five years ago. Among bartenders, it is considered a hangover cure because the pickle brine replaces the electrolytes lost in the night of debauchery.

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      Sweet potato blend = vodka bragging rights

      Distiller David Souza. (Sun-Star photo)
      From the Merced (CA) Sun-Star:

      ATWATER, CA -- The only commercially distributed sweet potato vodka in the world is made in Atwater.

      OK, before you get upset, yes, the Japanese spirit sochu is sometimes made from sweet potatoes. But David Souza's High Roller Vodka is something new.

      Souza makes his vodka in small batches at a micro-distillery he assembled in his family's garage from a secret recipe that includes a blend of four types of sweet potatoes. The spuds are always fresh, as he and his family live and work on more than 1,000 acres of farmland.

      [Go here for the full story.]

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      20120106

      New bag just what the doctor ordered

      If you like packing your own drinks while traveling, a collaboration between Barking Irons and Bombay Sapphire may be right up your alley. If you have a spare $495, that is.

      The Bombay Sapphire Bar Bag was modeled after antique medical kits from the long-ago age when doctors actually made house calls.

      The marriage of design and drink is apropos in that gin once was a popular medicinal spirit as well as a leisure time beverage.

      Barking Irons is a New York City company that designs and sells items "dedicated to the telling of American folklore and history through unique fashion products and multimedia design." 

      The bag, which has a waxed-leather interior, contains a bar spoon, paring knife, muddler, ice pick, juicer, two different strainers, jigger, shaker and glass.

      If you just have to have one, they're available online.

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      Ever wonder about maraschino cherries?



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      20120104

      Sobieski Vodka hits million-case level

      Actor Bruce Willis, Sobieskie spokesman
      PALM BEACH GARDENS, FL -- Sobieski Vodka hit the U.S. market with quite a splash back in 2007. In my tasting notes entry at that time, I noted "Sobieski should have a market winner on its hands."

      Apparently it does. Imperial Brands Inc. today announced it sold more than one million cases of its low-priced, high-quality Sobieski Vodka in the U.S. during the 2011 fiscal year.

      That's quite an achievement given the crowded vodka niche that offers a dizzying array of spirits both domestic and imported, flavored and unflavored, grain and potato, and so forth.

      "Our vision from day one was bold -- to be the vodka brand to reach 1 million cases faster than any other in history," said Chester Brandes, president and chief executive officer of Imperial Brands. "Thanks to the commitment and effort of a great team at Imperial Brands, I am proud to announce that we have accomplished this ambitious objective."

      The Sobieski portfolio, including three new flavors launched in October 2011 -- Espresso, Cynamon and Bizon Grass -- are available nationwide at the suggested retail price of $10.99 for a 750ml bottle.

      Sobieski is produced exclusively from the Dankowski rye at the Starogard Gdanski in Poland, a distillery dating to 1846.

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      20120103

      'Political bourbons' in time for presidential vote

      Just in time for the presidential caucus in Iowa today, Heaven Hill Distilleries has released a clever marketing gimmick -- a pair of bourbons to mark the run-up to November's final national vote: Red State and Blue State bourbons.

      Try as I may, I could discern no difference in taste between these two bourbons. However, that was OK with me, Both were quite nice, which is typical of products from the Bardstown, KY, distiller.

      For those who may be confused by the promotion, states that tend to vote Republican in presidential elections are commonly known as "red states," and Democrat-leaning states are "blue." A nice shorthand for the political pundits and talking heads on TV.

      Heaven Hill has wrapped a large marketing campaign around the idea, including Facebook pages for each of the two bourbons, carrying information and charitable giving opportunities. For every "like" on either Facebook page, Heaven Hill will donate $1 to the VFW Foundation, the charity arm of the Veterans of Foreign Wars organization.

      The 80 proof bourbons sell for about $15 per 750ml bottle. Go here for my tasting notes.

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      20111228

      Mongolian president cracks down on vodka

      A leading Mongolian vodka brand.
      • From Bernama, the Malaysian News Agency

      ULAN BATOR, Mongolia -- Mongolian President Tsakhia Elbegdorj on Wednesday revoked the licenses of 50 bars and 64 grocery stores in the country's capital to sell vodka, Xinhua news agency said citing local reports.

      The licenses for the bars were canceled because of police reports, while grocery stores which sold cheap and low-quality, illegally produced vodka after midnight were also banned from selling alcohol, local reports said.

      As the New Year approaches, the president's executive office urged all government organizations to fight against alcoholism and not to use vodka during new year celebrations.

      "The President's Office has appealed to all news media organizations not to promote and advertise vodka. We also delivered recommendations to all ministers, the governor of Ulan Bator and speaker of parliament not to buy vodka and other alcoholic drinks with state funds," said Banzaarai Nergui, vice chairwoman of the office.

      Alcoholism is rampant in Mongolia as there are 91 vodka distilleries, 12 spirit factories and 24 beer breweries working in the Central Asian country.

      More than half of the crimes committed in Mongolia were committed by drunk people.

      Elbegdorj started to spearhead the campaign against alcoholism last year and urged the public to drink milk instead of vodka. The president doesn't participate in any event which involves vodka consumption.

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      20111227

      Study: Draw one, mix one for health

      We've been trying to keep up with the regular stream of studies suggesting wine has all sorts of magical, mystical medicinal properties that will lead to better health, longer life, etc. Now, brews and spirits are getting some extra support.

      A two-decade study published in the January issue of The Journal of Studies On Alcohol and Drugs reports on connections between the moderate consumption of all types of alcohol and increased longevity.

      It also supports the findings of prior studies that wine has more beneficial effects than any other alcoholic drinks. However, in a twist that always seems to pop up in any study, researchers said that may because the people who choose wine tend to be more naturally healthy anyway. Go figure.

      The study of 802 men and women ages 55 to 65. Of that number, 281 "low wine drinkers" consumed less than one-third of their alcohol intake from wine, 176 "high wine drinkers" consumed two-thirds or more as wine, and 345 abstainers. The drinkers had one to two drinks per day, and researchers followed them for 20 years.

      Among the findings: Wine drinkers lived longer than abstainers, and high-wine drinkers lived longer than low-wine drinkers.

      Charles Holahan, a psychologist at the University of Texas and lead author of the article, said there may be benefits for older moderate drinkers no matter what kind of alcohol they consume. But, he cautioned, "The study does not encourage initiating wine consumption as a pathway to better health."

      Ya gotta love those disclaimers.

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      20111226

      Whiskey book in stores, online

      William M. Dowd
      (Photo: Albany Times Union/Paul Buckowski)

      Looking for an addition to your book collection or a gift for someone special? Pick up copies of my new book, "Barrels & Drams: The History of Whisk(e)y In Jiggers and Shots," from the New York publisher Sterling Epicure.

      The suggested retail price for the hardcover book is $18.95. You can get a copy, often at a discounted price, via such online sites as Amazon, Barnes & Noble, Walmart and others, as well as numerous online booksellers in Australia, Canada, New Zealand and the United Kingdom. Many independent booksellers also have it available.



      Here are excerpts from several reviews:

      “Bill Dowd knows an awful lot about spirits. So, too, do the estimable scribes he’s included in Barrels & Drams, an outstanding collection of writing about that most beloved and oft-quaffed fortified liquid, whiskey. Tom Wolfe, David Wondrich, Jim Murray and Daniel Okrent are among the 20-plus essayists included in this fun, conversational ride through the history of bourbon, Scotch and Irish whiskey. … And Dowd’s no slouch himself when it comes to spinning a yarn. … Already looking forward to the next edition. But for now, buy ‘Barrels & Drams’.”

      Dan Dunn, The Imbiber.com/Sirius Radio


      “Whiskey enthusiasts and liquor history buffs will really enjoy this collection of stories that tell the story of whiskey’s past. … If there is one history book you want to add to your collection this year, this is the one.”

      Colleen Graham, Ask.com cocktails columnist


      “The book’s small batches of information and easy-to-read format make it the quintessential bathroom compendium. But it also belongs in every tavern and home bar, within easy reach of a two-finger pour of Glenlivet. … Dowd has studded the volume with fascinating trivia and delicious history, from ancient Mesopotamia to the 1791 Whiskey Rebellion in America.”

      Paul Grondahl, Hearst News Service


      “I’m having a blast reading it.”

      Drink.Think.com


      "Pour a glass of your favorite brown spirit and settle in for “Barrels and Drams: The History of Whisk(e)y in Jiggers and Shots,” edited by William M. Dowd. This collection of essays introduces us to whiskey and heroes worldwide. We’re educated on what to collect, where to hide it, how to make a blend and the horror of drinking whiskey from plastic."

      -- Bloomberg News

      20111223

      'Gin berry' being revitalized in England

      A typical juniper bush.
      From The Telegraph of London

      Juniper bushes in England have been brought back from the brink of extinction, ensuring the fragrant berries can continue to flavour gin and tonic.

      The berries of the juniper bush are not only used to flavour gin but game dishes and other foods.

      However a survey by Plantlife last year found that the species was dying out with a quarter of sites supporting just one bush and most failing to produce young shrubs.

      This means the juniper was in danger of dying out in the next 50 years as to get the next generation of juniper, you need good numbers of both male and female juniper bushes at each site.

      The charity decided to restore suitable habitat at 30 sites on chalk downland where the species does best, giving juniper extra help at some of the sites where very few bushes remained by sowing seed or planting seedlings.

      [Go here for the full story.]


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      20111221

      'Tis the season to use your noggin


      My introduction to eggnog came at about the age of 7 in the form of my grandmother's do-it-yourself kit: One egg, an 8-ounce glass, a spoonful of sugar, a little bottle of vanilla extract and a fork.

      It was a special treat she'd devised for two older cousins and I, and we made a contest out of seeing who could make the best nog. The process was simple in those days before we worried about potential contamination from raw eggs. After all, it was a small farm-country town and we practically knew the hens on a first-name basis.

      Crack the egg into a glass (a particularly good way of teaching kids to handle this basic kitchen chore some adults still can't master), beat it up a bit, add the sugar and beat some more till the sweetener dissolves, then add a few drops of vanilla, fill the glass with milk, and beat it some more until it got evenly gold and frothy.

      Simple, direct and delicious.

      Nowadays, the commonplace way to have eggnog is to buy a waxed carton of it at the market. Maybe you'll doctor it up a bit with a sprinkling of nutmeg or cinnamon, perhaps pop in a candy cane stirrer or mint leaf if it's Christmas time. But, on the whole, it's a pretty unexciting proces. That's where you get into the spirits, or vice versa. A touch of brandy, rum or cognac goes a long way to racheting eggnog up to a different level. The key is restraint.

      More isn't necessarily better. Keep the alcohol additive light, adding a bit at a time until you can just taste it through the thickness of the eggnog. Remember, you can always add more; you can't take it out.

      Of course, it's not mandatory to add alcohol to your nog. You can give it a boost with freshly grated nutmeg or cinnamon plus a little extra vanilla extract (although that does contains a touch of alcohol). Some people even add a grind of white peppercorns.

      The healthy way, if you'd prefer to make your own nog as we did but are leery of potential problems from uncooked eggs, there are several cautious routes to take.

      First, of course, is to use an egg substitute. I don't vouch for the overall quality of the eggnog, but it's better than skipping the drink entirely.

      Second, exercise rigorous caution when selecting your eggs. Be sure they are clean grade A or AA with no visible cracks or indentations in the shells, and that they are properly refrigerated. Also, be sure to avoid contact between the insides of the eggs and the shells.

      As for ready-to-drink eggnog, the U.S. Food and Drug Administration says it must contain at least 1% by weight egg-yolk solids and must be pasteurized. It may also be homogenized.

      Eggnog comes to us, as so many of our Christmas season traditions do, from England, where it sometimes is called egg flip. Food historians generally agree that "nog'' is an old dialect word from East Anglia that described a kind of strong ale and "noggin'' was the vessel it was drunk from.

      Today's eggnog can be traced to something the English called "posset" -- eggs, milk and ale or wine. Somewhere along the way, nog and posset blended into eggnog.

      Eggnog in various forms was popular here from the earliest days of the nation, and even these days December 24 is National Egg Nog Day. George Washington was known for his powerful recipe that included rum, sherry and rye whiskey. Of course, he owned a distillery at Mount Vernon that turned out one of the young country's top ryes, so its inclusion is not surprising.

      Eggnog, like so many dishes and drinks, tends to pick up regional characteristics. In the American South, bourbon often is the alcohol additive. In Puerto Rico, where it is called "coquito,'' rum is the spirit of choice and coconut juice or milk also is used. In Mexico, "rompope'' has a lot of cinnamon plus rum or a grain alcohol and is sipped as a liqueur.

      A version known as "Tom and Jerry'' was first popularized in early-19th century England, thanks to Pierce Egan, a well-known writer on sports and popular culture. In his book "Life of London: or Days and Nights of Jerry Hawthorne and His Elegant Friend Corinthian Tom,'' he whipped up a variation of eggnog with a healthy dose of brandy atop the usual recipe and named it for his protagonists.

      Although that was nearly two centures ago, his drink keeps popping up even in today's better bartender guides. But the iconic American journalist and novelist Damon Runyan (1884-1946) had the best take on the drink in his short story "Dancing Dan's Christmas'' --"This hot Tom and Jerry is an oldtime drink that is used by one and all in this country to celebrate Christmas with, and in fact it is once so popular that many people think Christmas is invented only to furnish an excuse for hot Tom and Jerry, although of course this is by no means true.''

      ALTON BROWN'S EGGNOG

      This recipe from the Food Network TV personality was first presented on his "Good Eats'' show in 2005. Serves 4-5.

      4 egg yolks
      1/3 cup sugar, plus 1 tablespoon
      1 pint whole milk
      1 cup heavy cream
      3 ounces bourbon
      1 teaspoon freshly grated nutmeg
      4 egg whites

      In the bowl of a stand mixer, beat the egg yolks until they lighten in color. Gradually add the 1/3 cup sugar and continue to beat until completely dissolved. Add milk, cream, bourbon and nutmeg and stir to combine.

      Put egg whites in mixer bowl and beat to soft peaks. With the mixer still running gradually add the 1 tablespoon of sugar and beat until stiff peaks form. Whisk the egg whites into the mixture. Chill and serve.

      COQUITO

      This recipe for the Puerto Rican version of eggnog serves 16.

      2 cups water
      8 three-inch cinnamon sticks
      6 large egg yolks
      3 12-oz. cans evaporated milk
      2 cans coconut milk
      3 14-oz. cans sweetened condensed milk
      3 cups white rum

      In a two-quart saucepan, heat water and cinnamon sticks to boiling over high heat. Reduce heat to medium and cook until liquid is reduced to one cup. Remove cinnamon sticks and set liquid aside to cool to room temperature.

      In a three-quart saucepan with a wire whisk, beat egg yolks and evaporated milk until well-mixed. Cook over low heat, stirring constantly until mixture thickens and coats a spoon -- about 10 munutes (do not boil). Set aside to cool slightly. When cinnamon flavored liquid has cooled, stir in coconut milk, until well mixed.

      In serving bowl, combine coconut mixture, yolk mixture, sweetened condensed milk and rum. Chill well and serve.

      EGGNOG COUPE DE MILIEU

      This recipe, which serves 6-8, comes from the book "In the Land of Cocktails,'' by New Orleans food and drink mavens Ti Adelaide Martin and Lally Brennan.

      2 medium eggs
      1 cup heavy cream
      1/8 cup sugar
      Pinch of ground cinnamon
      3/8 cup Southern Comfort
      1/8 teaspoon vanilla extract
      Grated nutmeg for garnish

      Bring about an inch of water to a simmer in the bottom half of a double boiler. While the water heats, in the top half of the boiler combine the eggs, heavy cream, sugar and cinnamon. Place the top half over the simmering water and whisk until thick and frothy, about 6 to 8 minutes.

      Pour the mixture through a mesh strainer into a bowl. Refrigerate until chilled like custard, about two hours. When cold, whisk in the Southern Comfort and vanilla. Divide among chilled shot glasses and garnish with freshly grated nutmeg.

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      20111220

      Here's a good last-minute holiday gift

      William M. Dowd
      (Photo: Albany Times Union/Paul Buckowski)
      Here's a thought for an easy holiday gift. Pick up copies of my new book, "Barrels & Drams: The History of Whisk(e)y In Jiggers and Shots," just released by the New York publisher Sterling Epicure.

      The suggested retail price for the hardcover book is $18.95. You can get a copy, often at a discounted price, via such online sites as Amazon, Barnes & Noble, Walmart and others, as well as numerous online booksellers in Australia, Canada, New Zealand and the United Kingdom.

      Here are excerpts from several reviews:

      “Bill Dowd knows an awful lot about spirits. So, too, do the estimable scribes he’s included in Barrels & Drams, an outstanding collection of writing about that most beloved and oft-quaffed fortified liquid, whiskey. Tom Wolfe, David Wondrich, Jim Murray and Daniel Okrent are among the 20-plus essayists included in this fun, conversational ride through the history of bourbon, Scotch and Irish whiskey. … And Dowd’s no slouch himself when it comes to spinning a yarn. … Already looking forward to the next edition. But for now, buy ‘Barrels & Drams’.”
      Dan Dunn, The Imbiber.com/Sirius Radio

      “Whiskey enthusiasts and liquor history buffs will really enjoy this collection of stories that tell the story of whiskey’s past. … If there is one history book you want to add to your collection this year, this is the one.”
      Colleen Graham, Ask.com cocktails columnist

      “The book’s small batches of information and easy-to-read format make it the quintessential bathroom compendium. But it also belongs in every tavern and home bar, within easy reach of a two-finger pour of Glenlivet. … Dowd has studded the volume with fascinating trivia and delicious history, from ancient Mesopotamia to the 1791 Whiskey Rebellion in America.”
      Paul Grondahl, Hearst News Service

      “I’m having a blast reading it.”
      Drink.Think.com

      "Pour a glass of your favorite brown spirit and settle in for “Barrels and Drams: The History of Whisk(e)y in Jiggers and Shots,” edited by William M. Dowd. This collection of essays introduces us to whiskey and heroes worldwide. We’re educated on what to collect, where to hide it, how to make a blend and the horror of drinking whiskey from plastic."
      -- Bloomberg News

      20111216

      Lower-calorie RTDs for the holidays

      The holidays are a time infamous for weight gain, sometimes from all the goodies eaten, but just as often from the beverages ingested.

      With that in mind, the makers of a line of ready-to-drink (RTD) cocktails named Ivana B Skinny -- get it, nudge, nudge? I wanna be skinny -- are pushing what they see as their lower-calorie option.

      The RTDs, from importer International Spirits LLC, are wine-based. They are available in margarita, cosmopolitan and appletini flavors with 10% alcohol, all less than 100 calories per 5-ounce serving.

      "We did a lot of experimenting with alcohol-based vs. wine-based drinks and found that wine makes the drinks sweeter, more flavorful and keeps the calories lower," said Tony Elward, CEO and co-owner of International Spirits. "Taste was our highest priority. We didn't stop until our taste testers told us it was the best low-calorie cocktail out there."

      Ivana B Skinny cocktails are available in 16 states -- Florida, Georgia, California, New Jersey, Ohio, Maine, South Carolina, Louisiana, Texas, Tennessee, Missouri, Arkansas, Kansas, Kentucky, Indiana, Maryland -- and the District of Columbia.

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      Don Julio introduces 'añejo claro' tequila

      Have you ever heard of an "añejo claro" tequila? The distiller Don Julio hopes to make it a commonplace term in the tequila world.

      The new Don Julio 70 tequila goes through a filtration process after being barrel-aged that eliminates the brown color while leaving in its flavor notes.

      "You get the smoothness of the blanco, the agave notes of the blanco, with hints of añejo and the sweetness of the añejo," according to the company.

      Don Julio 70 was created in honor of the 70th anniversary of the Tequila Don Julio brand created by Julio González. The suggested retail is $70 per bottle.

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      Report: Gin 'revival' is greatly exaggerated

      A beleaguered niche.
      Uh, about that gin revival. Euromonitor International, the research firm, says that rather than the anecdotally-reported gain in gin sales, the number actually dropped 2% globally in 2011.

      To make matters worse, the industry analysts are forecasting flat sales until 2016.

      "The much-vaunted great leap forward is apparently yet to come," said Spiros Malandrakis, alcoholic drinks analyst at Euromonitor.

      Interestingly, the majority of gin sales came in the U.S. However, after a slight uptick in 2010, sales growth slowed to 2% in the U.K., and sales in India, traditionally a major gin consumer, fell 5%.

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      Another record-setting whisky sale

      The record-setter, for now.
      This story line seems to be nearly a monthly one: Whisk(e)y sells for beaucoup bucks.

      This week it was a 55-year-old bottle of Scotch sold at auction for $72,630, the most ever paid for a single malt whiskey.

      The item in question was a Glenfiddich Janet Sheed Roberts Reserve, created to honor the granddaughter of the founder of Scotland's Glenfiddich distillery. At age 110, she is believed to be the oldest living Scot.

      A specialist at the Edinburgh-based Bonhams auction house told the BBC:

      "It’s not often a whisky of this stature comes up at auction. ... The rarity and quality of the liquid, the exquisite bespoke packaging and the story behind its creation makes this a collectible that’s hard to value."

      The record may be a fleeting one, however. Eleven more bottles of the same scotch are scheduled to be sold later this year as a fundraiser for Water Aid, the international charity.

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      Beam buys Cooley, major Irish distiller

      The Cooley Distillery lineup.
      Beam Inc. today announced the purchase of Cooley Distillery, the Irish maker of such whiskies as Kilbeggan and Connemara.

      Cooley, the only remaining independent Irish whiskey distillery, will mark Beam's entrance into one of the spirits industry's fastest-growing categories. The purchase price is approximately $95 million, according to Beam.

      Cooley, which also owns and produces the Tyrconnell and Greenore brands, "is one of only three sources for Irish whiskey, and the only independent player, so this transaction is a unique and compelling high-return opportunity to enter one of the industry's highest growth categories," said Matt Shattock, Beam president and CEO.

      "We see the opportunity to ... expand distribution off a relatively small base in key export markets for Irish whiskey across North America and Europe."

      John Teeling, Chairman and Founder of Cooley Distillery, said, "Beam understands whiskey. They have the culture, experience and global strength to enable the Cooley portfolio of brands to reach their potential in the fast growing Irish whiskey category. The renaissance in Irish whiskey, most evident in the United States, is now spreading across the world. Through Beam, our brands, built on quality, will be introduced to a host of new consumers. I am certain that the marriage between Cooley and Beam will benefit all."

      Cooley's Kilbeggan Distillery, opened in 1757, is reputed to be the world's oldest distillery and produces Cooley's flagship blended Irish whiskey. Cooley's was named European Spirits Producer of the Year for an unprecedented four consecutive years (2008-2011) by the International Wine & Spirit Competition.

      The Irish whiskey category grew 11.5% in 2010 to 4.86 million cases according to Impact Databank. The leading markets for Irish whiskey are the U.S., Ireland, the United Kingdom, France, South Africa and Germany.

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      20111214

      Old Pulteney running dry in U.S.

      It was only back in October that I noted whiskey guru Jim Murray had named Old Pulteney 21 Year Old the top whiskey in the world, in his definitive 2012 Whisky Bible.

      So, it came as a bit of a surprise when International Beverage USA today announced the company has virtually run out of the Scotch single malt in the U.S.

      "No matter how many hours we work into the night, we simply cannot make the whisky age any faster until it's fully matured to perfection," master distiller Malcolm Waring said in a statement.

      International Beverage U.S. President Pat Graney said he expects the next batch to be available in the U.S. in March 2012.

      "We knew Old Pulteney 21-Year-Old was a standout product, but we never dreamed it would literally run out," he said.

      Consumers can stay up to date on availability of the Pulteney 21 on its Facebook page.

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      20111212

      Maine distiller aiding tri-state food banks

      Potato plants at Green Thumb Farms.
      If you like Cold River vodka and/or gin, you'll love what its maker is doing.

      Maine Distilleries, which gets its potatoes from Green Thumb Farms in Fryeburg, ME, operated by one of the distillery partners, plans to donate one pound of potatoes to food banks in Maine, New Hampshire and Massachusetts for every bottle of its vodka and gin sold in those states during the first three months of 2012.

      The Freeport company says the potatoes will be donated during next fall's potato harvest to the Good Shepherd Food Bank in Auburn, ME, the New Hampshire Food Bank in Manchester, NH, and the Greater Boston Food Bank.

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      Tasmanian distillery releases its first batch

      Checking a batch at Old Hobart.
      The Land Down Under is known for its beers and wines, but it does have a whiskey industry, believe it or not.

      Old Hobart Distillery, a boutique distillery that produces whiskeys and other spirits, has unveiled its Overeem Single Malt Whiskey, with single cask bottles individually numbered and accompanied by a certificate of authenticity.

      The family-owned distillery was created in 2005 by Casey Overeem on the Australian island of Tasmania. Its first batch includes four styles: Port Matured Overeem Single Malt Whiskey; Port Matured Overeem Single Malt Whiskey Cask Strength; Sherry Matured Overeem Single Malt Whiskey, and Sherry Matured Overeem Single Malt Whiskey Cask Strength.

      Old Hobart has achieved highest score for an Australian whiskey in a blind tasting by the Malt Whiskey Society of Australia (MWSoA). Its whiskies can be ordered online.

      The first legal distillery in Tasmania was established in 1822 when the area was known as Van Diemen’s Land. By 1824, there were 16 legal distilleries on the island, but in 1838 Governor John Franklin issued a decree prohibiting distilling. That held until the late 1990s when distilling began to return.

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      20111201

      Scotch Whisky Association names new chairman

      EDINBURGH -- Ian Curle, chief executive of The Edrington Group, makes of Famous Grouse, has been named new chairman of the Scotch Whisky Association.

      Curle succeds Paul Walsh, chief executive of Diageo, who headed the trade organization for four years. One of Walsh's last acts was to announce industry export figures for the first three quarters of 2011 that show the value of exports totaled nearly 23% more than the same period a year earlier.

      "The industry is enjoying a tremendous period of growth around the world," Walsh said, "making it one of the most important manufactured exports the UK produces."

      Walsh will remain on the SWA council.

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      20111126

      Alcohol-free spirits are no 'spirits' at all

      Arkay also comes in cans.
      A year or two ago, I received an inquiry from a woman who said she liked the taste of whiskey, but not the effects of its alcohol. How, she asked, can I find an alcohol-free whiskey?

      You can't, I told her. Without alcohol, it's not whiskey. End of subject, or so I thought.

      Now, the UK company ArKay is marketing what it calls the world’s first alcohol-free, whisky-flavored drink. It is in the process of being shipped to markets worldwide.

      "The world`s first alcohol-free whisky-flavored drink is designed for the socialite to the construction worker," says the company. "The exceptional taste of whisky without the alcohol making a perfect beverage that anyone can consume. The design of ArKay was to allow anyone with medical conditions or with religious beliefs to drink without guilt. ArKay tastes and looks exactly like traditional whisky. It is suitable for drinking straight up, on the rocks, or with soda or your favorite mixers. "

      Unlike whiskey, ArKay is made with artificial flavorings and other ingredients, but they are used in accordance with European Economic Community (EEC) regulations and within U.S. Food and Drug Administration (FDA) regulations. Both the flavor and ingredients are conformed to Halal guidelines. ArKay researched and tested its beverage for five years before release.

      The never-shy Scotch Whisky Association is no fan of the product. In a statement, it said, "Such promotion is taking advantage of the high-quality reputation of the product that is whisky, which is a distilled spirit produced from natural ingredients, when it is in fact just a soft drink with artificial flavorings."

      It kind of reminds me of radio the shock-jock Don Imus’s ad-lib when he was speaking of a sponsor -- Buckler, a non-alcoholic beer: "Buckler, it makes you pee just as much as beer."

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      Jack Daniel's avoids extra tax bill

      LYNCHBURG, TN -- The folks at Jack Daniel's had a lot to be thankful for this week.

      The threat of an extra tax on the distiller dissipated on Monday night when the Moore County Council voted 10-5 to reject a vote asking lawmakers to authorize a referendum on the proposal.

      Had the proposal passed, it would have taxed Jack Daniel's up to $5 million annually, with the revenue going to local government.

      The distillery already pays $1.5 million annually in property taxes. The company had, of course, opposed the proposal, saying Jack Daniel's already pays its fair share.

      Charles Rogers, a local resident who led the effort to get more tax revenue, said the issue "is now on life support."

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      Jack Daniel's helping soldiers go home for holidays

      A scene from the JD website video.
      LYNCHBURG, TN -- The Jack Daniel's company is donating more than $100,000 to pay for plane tickets and travel funds to enable soldiers posted at Fort Campbell, KY, to go home during the December holiday season.

      The distiller also is asking the public to contribute to the project that would free up soldiers who otherwise could not afford to make such a trip. Fort Campbell is located on the Kentucky-Tennessee border.

      Donations can be made to the Operation Ride Home online.

      The neediest soldiers eligible for plane ticket vouchers will receive up to $300 for each family member and debit cards up to $100 for each family member for gas and lodging.

      Jack Daniel's is starting the fund with a donation of $101,000 in honor of the Fort- Campbell-based 101st Airborne Division, recently returned from deployment to Afghanistan.

      Jennifer Powell, senior brand manager for Jack Daniel's, said the company hopes its donation will build awareness of the needs of these soldiers.

      "The military does an excellent job of getting folks to the base, but sometimes the soldiers just don't have the means to get from the base to their homes," she said.

      Powell said they have already identified 20 families at Fort Campbell who have a legitimate need for the travel funds. They are asking people to donate by Dec. 16.

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      20111125

      'Barrels & Drams' in the spotlight

      Dowd during interview. (TU photo by Paul Buckowski)
      Dept. of Shameless Self-Promotion: I'm featured in a profile in the Albany (NY) Times Union today. Here's the start of the story.

      TROY — It may have been William M. Dowd's destiny to compile this anthology of whiskey, "Barrels & Drams."

      His heritage is Irish, with shots of Scottish and Welsh mixed in.

      As a boy, he was allowed the occasional sip of moonshine from his grandfather's still in Pennsylvania.

      He had his first legal drink on his 18th birthday at a tavern on Long Island. He did a double-take before accepting the offer of a drink -— he chose rye and ginger —- bought by a guy at the end of the bar that happened to be his girlfriend's father.

      And today, at 69, the retired newspaperman settles back at happy hour with his go-to cocktail: a Manhattan, made with Jim Beam.

      It has to be Jim Beam. Dowd has a deep affinity for the popular Kentucky bourbon.

      "I didn't get along much with my stepfather, except over a bourbon. He always poured Jim Beam," Dowd recalled.

      There is something deeply emotional about whiskey, which as Dowd explains, is the American and Irish spelling of the spirits they distill in Scotland, Canada, Japan and India and call whisky (without the "e").

      Dowd also plumbs the conviviality to be discovered in the bottom of a whiskey glass, which he conveys in a quote from the great Irish novelist James Joyce: "The light music of whiskey falling into a glass -- an agreeable interlude."

      Dowd has gathered a bunch of great quotes about spirits, including this from W.C. Fields: "I always carry a bottle of whiskey in case of snakebite. I also carry a small snake."

      He's also put together a glossary of terms from the spirit trade, which has a colorful lexicon all its own. Pop quiz: What does "Angels' Share" in the distilling process mean? Answer: "The amount of whiskey lost through evaporation during the aging process."

      With a "Drink Responsibly" disclaimer opening, the book's small batches of information and easy-to-read format make it the quintessential bathroom compendium.

      But it also belongs in every tavern and home bar, within easy reach of a two-finger pour of Glenlivet. Which, of course, brings up a great quote from American distiller Frederick Booker Noe II: "A respectable amount of bourbon to pour into a glass is about two fingers' worth. Lucky for me, I have big fingers."

      Dowd has studded the volume with fascinating trivia and delicious history, from ancient Mesopotamia to the 1791 Whiskey Rebellion in America, which rocked the young republic after the nation's first excise tax was placed on whiskey production.

      He's also got a discerning palate when it comes to writerly talent and includes pieces by notable wordsmiths such as Tom Wolfe and Daniel Okrent, as well as whiskey authorities Malachy Magee and Charles K. Cowdery.

      [Go here for the full story.]

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      20111123

      Kentucky bourbon tally outnumbers its population

      FRANKFORT, KY -- There now are more barrels of bourbon aging in Kentucky warehouses than the state has people.

      That is according to the president of the Kentucky Distillers Association, who says bourbon production in the state has increased by more than 50% since 1999.

      Eric Gregory told a state legislative panel that in 2010, Kentucky distilleries produced 786,000 barrels of bourbon.

      “We have more than five million barrels of bourbon and other whiskies aging right now in Kentucky," he said. "Of that, 4.7 million are bourbon. And the 2011 tax-assessed value of all those barrels is $1.5 billion, which is up $24 million since 2010.

      According to the U.S. Census Bureau, the population of Kentucky is estimated to be 4,314,113.

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      Turkey given a pardon -- and a job offer

      President pardons 'Liberty' the turkey at the White House.
      I'm not sure what the recidivism rate is for turkeys, but the one that received a presidential pardon today has a job all lined up to keep him out of trouble.

      President Barrack Obama took part in the long-running White House tradition of sparing a turkey from the Thanksgiving table with an official pardon.

      In a twist on the practice, however, Wild Turkey Bourbon has offered it the chance to become the distillery's official "spokesbird."

      Says Wild Turkey master distiller Jimmy Russell, "In a manner of direct speaking, we invite the President to give us the bird."

      Russell took the opportunity to point out that the company's recent $50 million expansion of its Lawrenceburg, KY, faciity to 134,000 square feet provides sufficient room for the prospective employee to wander around. And, he added, "There would be no threat of future Thanksgiving-related job cuts."

      However, Wild Turkey will have to compete for the bird with George Washington's Mount Vernon Estate and Gardens, where it is scheduled to be on display to visitors through January 6, 2012, then retire to a custom-built home on the estate.

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