Stoli, et al, selling the name game
If you've always wanted to own your own vodka label, start gathering up your rubles.
Russia’s Economic Development Ministry is suggesting several famous Russian vodka brands -- Stolichnaya, Moskovskaya and Russkaya -- be put up for sale. The three belong to the federally-run Soyuzplodoimport organization.
Of course, Mother Russia isn't trying to rid herself of the iconic names. The winning bidder(s) will get the right to use the brand names, not own them outright.
Currently, all three brands are involved in legal battles over use and licensing rights abroad, so whoever wins the bids for the names may also be winning a lot of headaches, especially considering that overall sales are down significantly for the brands.
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Posted by William M. Dowd at 9:38 AM