New Bacardi rums are revealing items

For quite some time, distillers have been very particular about both the flavors in and the designs of their bottles and packaging materials as they fight for space on increasingly-crowded store shelves.

Bacardi, the world's top-selling rum, now is showing its attention in both areas as it rolls out its two newest flavored clear rums, Bacardi Wolf Berry and Bacardi Black Razz.

Wolf Berry is a blend of blueberry, rum and wolf berry (sometimes known as goji berry), which gives the spirit a sweet and tangy taste. Black Razz is a mix of raspberry, rum and black sapote, a Central American fruit.

New packaging features temperature- and light-activated bottles. When chilled, Wolf Berry reveals a red claw mark across the label; Black Razz reveals a large brilliant red berry logo.

Both the new flavors are available in 50ml, 200ml, 375ml, 750ml, 1l and 1.75l formats at a suggested retail price of $14.99 per 750ml bottle.

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