For quite some time, distillers have been very particular about both the flavors in and the designs of their bottles and packaging materials as they fight for space on increasingly-crowded store shelves.
Bacardi, the world's top-selling rum, now is showing its attention in both areas as it rolls out its two newest flavored clear rums, Bacardi Wolf Berry and Bacardi Black Razz.
Wolf Berry is a blend of blueberry, rum and wolf berry (sometimes known as goji berry), which gives the spirit a sweet and tangy taste. Black Razz is a mix of raspberry, rum and black sapote, a Central American fruit.
New packaging features temperature- and light-activated bottles. When chilled, Wolf Berry reveals a red claw mark across the label; Black Razz reveals a large brilliant red berry logo.
Both the new flavors are available in 50ml, 200ml, 375ml, 750ml, 1l and 1.75l formats at a suggested retail price of $14.99 per 750ml bottle.
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