Gin, flavored vodka added to Prairie portfolio
The Minneapolis company on Monday unveiled a gin and a cucumber-flavored vodka to its Prairie Organic spirits portfolio. The suggested retail price for both new products is $19.99 for a 750-ml bottle.
In 2008, Phillips partnered with a co-op of more than 900 Minnesota farmers, who are all stakeholders in the Prairie Organic brand, to create the line.
“The purpose of our farmer-owned distillery is to utilize sustainable production to handcraft superior organic spirits domestically and support Minnesota’s agricultural economy,” Pedro Caceres, Phillips president and CEO, said in a statement.
Phillips produces more than 70 different brands, including UV Vodka, Revel Stoke Spiced Whisky, and SourPuss Liqueurs. Last fall, Phillips introduced its UV Vodka line of flavored vodkas in Spain, its first venture into Europe. More recently it debuted a candy bar-flavored vodka in its dessert-flavored category.
Posted by William M. Dowd at 11:46 AM