Jack Daniel's launches birthday barrel hunt

Countdown to barrel hunt

The Pokémon Go craze is getting the bulk of the media attention these days, but the distiller Jack Daniel's has a hide-and-seek game of its own going on to mark its 150th birthday.

From now through September, 150 handcrafted whiskey barrels are being hidden in historic and cultural sites around the globe, with clues on Jack Daniel's Facebook pages to help guide fans find the secret locations. You can get started on the hunt by clicking here.

Other birthday celebratory items from the Lynchburg, TN, distiller include:

• What master distiller Jeff Arnett calls a "special liquid." The anniversary drink will come in a collectible bottle, available at the distillery and select other locations in September.

• A "Sinatra Century" barrel as an homage to the late singer-actor Frank Sinatra,, well known for his love of Jack Daniel's.