20070525

Irish spirits choices lighten up

If you think of Ireland as a brown spirits and beer sort of place, think again.

Despite the worldwide reputation of some fine Irish whiskies, a new study says 56% percent of all spirits sales in the Republic of Ireland are of the white variety -- gin, vodka and white rum.

Research and Markets says in its “White Spirits in Ireland 2007” study that Smirnoff is the top-selling vodka in Ireland, Gordon's the top gin and Bacardi the top white rum.

Also, say sthe study, "alcohol consumption as a whole is declining in per capita terms with average spirits consumption just below their 1998 levels."

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