Courvoisier to release new cognac

PHOTO BY WILLIAM M. DOWD

Come October, cognac aficionadoes will have one more choice. That's when Courvoisier will release its new product, Exclusif, to retail shelves.

As always Courvoisier paid a lot of attention on its recent publicity tour to reach retailers and distributors who service the Asian and Asian-American markets since that is a major chunk of the cognac trade. Courvoisier, which is oned by Beam Global Spirits & Wine Inc., is implementing a marketing campaign specifically targeted to the New York and Los Angeles Chinese markets.

(See "Shrinking the world via cognac")

The Beverage Testing Institute says of Exclusif: "Rating 88 (highly recommended). Brilliant copper color. Rich aromas of chocolate, nuts, and brown spice. A round supple entry leads to a smooth dry medium-bodied palate with brown spices, mineral, toffee, and pepper flavors. Finishes dryly with minerals, wood spice, and light dried fruit notes. A refined, nicely dry, woody VSOP."

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