Courvoisier to release new cognac


Come October, cognac aficionadoes will have one more choice. That's when Courvoisier will release its new product, Exclusif, to retail shelves.

As always Courvoisier paid a lot of attention on its recent publicity tour to reach retailers and distributors who service the Asian and Asian-American markets since that is a major chunk of the cognac trade. Courvoisier, which is oned by Beam Global Spirits & Wine Inc., is implementing a marketing campaign specifically targeted to the New York and Los Angeles Chinese markets.

(See "Shrinking the world via cognac")

The Beverage Testing Institute says of Exclusif: "Rating 88 (highly recommended). Brilliant copper color. Rich aromas of chocolate, nuts, and brown spice. A round supple entry leads to a smooth dry medium-bodied palate with brown spices, mineral, toffee, and pepper flavors. Finishes dryly with minerals, wood spice, and light dried fruit notes. A refined, nicely dry, woody VSOP."

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