Historically, rum sales spike during warm weather. Thoughts of tropical climes, lazy days and freedom from tension go hand-in-hand with what's in your hand.
A nice rum cocktail, for example.
Bacardi is taking advantage of Barbados cherries with the light note of torch plant aloe for its new Bacardi Torched Cherry. An unusual combination, to say the least.
Torch plant aloe is indigenous to South Africa. The Barbados fruit is known as acerola, a cherry that is seeing an uptick in popularity.
Bacardi is trying "to meet consumers' needs for popular flavors that deliver an exotic twist at an accessible price," said brand director Gordon Chisholm, noting that the company is trying to build on the success of Bacardi Drago Berry, introduced last year.
Bacardi suggests using the new infused rum with a cherry flavored cola, or in cocktails pairing it with pomegranate syrup and garnished with a sugared rim, or combining it with pineapple juice and cranberry juice to taste.
The new 70-proof product sells for a suggested retail price of $13.99 for a 750–ml bottle. It also is available in 50, 200 and 375ml sizes, as well as one liter and 1.75-liters.
BACARDI WINS LEGAL ROUND
Barcadi USA Inc. has won a round in its legal battle with Pernod Ricard over sales of the Havana Club rum brand in the U.S. A federal judge in Delaware on Tuesday rejected Pernod's claims that Bacardi's use of the label is misleading because the rum is not made in Cuba. The judge ruled that Bacardi's product says it is made in Puerto Rico and is derived from a 1920s-era Cuban recipe.
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