Don Julio introduces 'añejo claro' tequila

Have you ever heard of an "añejo claro" tequila? The distiller Don Julio hopes to make it a commonplace term in the tequila world.

The new Don Julio 70 tequila goes through a filtration process after being barrel-aged that eliminates the brown color while leaving in its flavor notes.

"You get the smoothness of the blanco, the agave notes of the blanco, with hints of añejo and the sweetness of the añejo," according to the company.

Don Julio 70 was created in honor of the 70th anniversary of the Tequila Don Julio brand created by Julio González. The suggested retail is $70 per bottle.

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