Report: Gin 'revival' is greatly exaggerated

A beleaguered niche.
Uh, about that gin revival. Euromonitor International, the research firm, says that rather than the anecdotally-reported gain in gin sales, the number actually dropped 2% globally in 2011.

To make matters worse, the industry analysts are forecasting flat sales until 2016.

"The much-vaunted great leap forward is apparently yet to come," said Spiros Malandrakis, alcoholic drinks analyst at Euromonitor.

Interestingly, the majority of gin sales came in the U.S. However, after a slight uptick in 2010, sales growth slowed to 2% in the U.K., and sales in India, traditionally a major gin consumer, fell 5%.

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1 comment:

Matthew Steeples said...

Gin's mostly definitely on the up in 2012: http://dasteepsspeaks.blogspot.com/2011/12/gin-spirit-of-2012.html