|A beleaguered niche.|
To make matters worse, the industry analysts are forecasting flat sales until 2016.
"The much-vaunted great leap forward is apparently yet to come," said Spiros Malandrakis, alcoholic drinks analyst at Euromonitor.
Interestingly, the majority of gin sales came in the U.S. However, after a slight uptick in 2010, sales growth slowed to 2% in the U.K., and sales in India, traditionally a major gin consumer, fell 5%.
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