|The new flavored bourbons.|
Red Stag Honey Tea and Red Stag Spiced, which join Red Stag Blck Cherry, are being delivered to markets this month. Like the cherry flavor, each uses a Jim Beam four-year-old bourbon as a base, but instead are honey tea and cinnamon flavored.
"My family has a history of making bold choices by consistently challenging itself to embrace innovation while honoring the tradition of our world famous bourbon," said Fred Noe, seventh-generation Jim Beam family distiller and a great-grandson of Jim Beam. "We've done a great job of pushing the envelope and trailblazing the innovative bourbon category while still staying true to our roots with an authentic 80-proof, Kentucky Straight Bourbon Whiskey."
Rather than using liqueurs to flavor the bourbon, Beam infuses them with natural flavors through a proprietary process.
Each of the flavored bourbons is available for a suggested retail price of $17.99 for a 750ml bottle.
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