Whiskey sales up, down ... depending

Different populations allocate their spending in different ways. Take these two items that showed up in my in-box in consecutive postings:

KOREA: Whiskey sales have declined by over 10% from a year ago due to the economic recession. According to the whiskey industry on Monday, a total of 1.06 million boxes of whiskey were sold in the first half of this year, down 10.1% from a year ago. One box consists of 18 500-ml bottles.

Sales seem to have been hit by the trend to economize on entertainment costs amid the recession, as many companies have scaled back their budgets for wining and dining business partners and clients. (Chosun Media)  

POLAND: The first half of 2012 was an extremely successful period for distributors of whiskey in Poland, with demand for more expensive brands rising year-on-year. “After a couple of years of expansion of the whiskey market in Poland, the Polish consumer is more educated and ready to purchase the best-known brands but is also up for experimenting with novelties,” JarosÅ‚aw Buss, president of Tudor House, which imports and distributes luxury alcohol in Poland, told Rzeczpospolita.

Diageo, the owner of Johnnie Walker, presented research by Nielsen showing that during the first four months of 2012, their sales in terms of volume grew 77%, and in terms of value by 83%. (Warsaw Business Journal)

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