Startling news from the London-based Diageo alcoholic beverages company: a new flavored vodka.
Espresso Smirnoff will be rolled out in April to join the tsunami of flavored vodkas already on the market.
That competition doesn't scare Diageo, however. No wonder, considering that flavored vodkas account for 18% of total vodka sales in the U.S.
Espresso Smirnoff is a blend of Smirnoff Red and espresso coffee. The brand's other flavored vodkas already on the market are lime, green apple, vanilla, blueberry and -- honest to god -- fluffed marshmallow.