Italian fizzy aperitif goes American
Aperol Soda, a low-alcohol drink popular in Italian cafes, now is available in the U.S.
The fizzy, bitter-orange-flavored aperitif is a mere 3% alcohol. It was introduced in 1995 and became an immediate success on the Italian market.
Aperol Soda is an offshoot of Aperol, an aperitif developed in 1919 by the Barbieri brothers whose 11% drink found a niche in a domestic market that had largely been ruled by higher alcohol aperitifs.
Today, the Aperol brands are owned by the Campari Group.
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Posted by William M. Dowd at 5:11 PM