The Vodka Report: In the Pink

From the pink gowns Marilyn Monroe and Jane Russell wore in the iconic 1953 film "Gentlemen Prefer Blondes" to biker chick Pinky Tuscadero on TV's "Happy Days" to current pop singer Pink, the color pink has always said FEMALE!, albeit in many different ways.

I recently reported on p.i.n.k., a Dutch vodka infused with both caffeine and guarana, selling at $40 per 750ml bottle. As noted, the gimmick is using the Brazilian guarana bean that contains a natural form of caffeine, 2 1/2 times stronger than the caffeine found in coffee or tea.

Now comes Pinky vodka, a Swedish product infused with a dozen botanicals, including violets, rose petals and wild strawberries. At 80 proof, like p.i.n.k., Pinky sells for $30-$33 per 750ml bottle. It's imported and distributed by Liquidity brands.

As usual, there is other news on the vodka market. Snow Leopard, for example.

This particular big cat, which lives in remote, icy areas of Asia, is the inspiration for a new premium vodka, launching exclusively at the famous Harvey Nichols Wine Shops in London and a small handful of London's landmark bars.

Snow Leopard is made with spelt, a grain traditionally used by Polish distillers, now made at Polmos Lublin, one of Poland's leading distilleries. The company has pledged to donate 15% of its profits to the Snow Leopard Trust, an organization created to protect the future of the animal. The vodka is sold at $60 and up per bottle.

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