Appleton unveils 20-blend rum
NEW YORK -- Joy Spence may be the first female master blender in the rum industry, but she's not content with that appelation. She's now unveiled a new product that is expected to make a quick impact on the market.
Her Appleton Estate distillery this week made its U.S. launch of a new blend of 20 marks, called Appleton Estate Reserve Jamaica Rum. The new 80-proof product has a suggested retail price of $26.99 for a 750ml bottle.
Appleton already has wide acceptance in the U.S. market. It has received two consecutive "Growth Brand Awards" from the Adams Beverage Group that tracks alcohol sales.
The Appleton line includes Appleton Estate V/X Jamaica Rum, Reserve Jamaica Rum, Extra Jamaica Rum, 21-Year-Old Jamaica Rum, Special Jamaica Rum and White Jamaica Rum. It is marketed by Brown-Forman.
Spence, by the way, began her spirits career at Tia Maria Liqueur. She then joined J. Wray & Nephew, owners of Appleton, and studied under then-master blender Owen Tulloch.
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Posted by William M. Dowd at 8:34 PM