Svedka new star of Constellation

Svedka vodka has steadily gained acceptance in the consumer market since its 1998 debut. So much so that Constellation Brands Inc. has agreed to acquire the business for $384 million.

The deal includes the purchase of Spirits Marque One LLC, the Svedka brand owner. Constellation, headquartered in Fairport, NY, near Buffalo, is a leading international producer and marketer of beverage alcohol brands. It already has one vodka, Effen, in its portfolio.

Svedka officials claim their 80-proof vodka is "the fastest growing major imported premium vodka in the United States. Approximately 1.1 million cases of Svedka were sold during calendar 2006, predominantly in the U.S., a 60 percent increase over 2005 sales volume."

A 70-proof version of Svedka also is available. The vodkas come in regular, citron, raspberry, vanilla and clementine flavors.

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