Svedka vodka has steadily gained acceptance in the consumer market since its 1998 debut. So much so that Constellation Brands Inc. has agreed to acquire the business for $384 million.
The deal includes the purchase of Spirits Marque One LLC, the Svedka brand owner. Constellation, headquartered in Fairport, NY, near Buffalo, is a leading international producer and marketer of beverage alcohol brands. It already has one vodka, Effen, in its portfolio.
Svedka officials claim their 80-proof vodka is "the fastest growing major imported premium vodka in the United States. Approximately 1.1 million cases of Svedka were sold during calendar 2006, predominantly in the U.S., a 60 percent increase over 2005 sales volume."
A 70-proof version of Svedka also is available. The vodkas come in regular, citron, raspberry, vanilla and clementine flavors.
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