Drive responsibly, and luxuriously

Drinking responsibly just might be a little easier to do if you get behind the wheel of this Rolls Royce Phantom.

It's done up in Grey Goose's signature shade of blue as part of a joint campaign bewteen the automaker and the vodkamaker.

Two customized versions of the extended-wheelbase Phantom are being used to promote a "sip responsibly" message. Grey Goose said the vehicles will be used at high-profile events. Specially trained and assigned "chauffeurs" will educate passengers on the merits of the drink, the car and being socially responsible.

The autos, powered by a 6.75-liter 453-horsepower V12 engine, have the GG logo embroidered on headrests and integrated into the trim of the car. It was handcrafted in-house, designed, engineered and hand-built by Rolls-Royce Motor Cars at Goodwood, England.

Only 100 of the extended wheelbase Phantom have been produced.

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