That's using your coconut

The old Caribbean party song says you "put the lime in the coconut." But, at distiller W.M. Mendis & Co. Ltd., they're putting coconut in the brandy.

The company, a subsidiary of Mendis International Inc., is poised to launch what it says is the world's first clear ultra-premium coconut brandy. The initial U.S. rollout will concentrate on the New York City area.

"We are very excited about the pre-launch and are thrilled to be able to offer consumers a new appealing alternative to the glut of flavored vodkas and rums out in the market," says Chris Richardson, President and CEO of Mendis International. "Mendis coconut brandy will give consumers exactly what they are looking for -- 100% natural flavor in a clear mixable form.

"Just as Grey Goose shook up the vodka market, so will Mendis for brandy."

Mendis's 80-proof distillation is made from the essence of the coconut flower in French pot stills and matured for a minimum of two years in Hamilla wood casks. It retains a subtle taste of coconut.

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