Two Mexican icons joined at the bottle

Celebrity labels are not uncommon on wine and spirits bottles in the U.S. In Mexico? Not so much.

However, that is being addressed with a new super-premium niche tequila to be introduced in the fall: Frida Kahlo Tequila, named for the late iconic Mexican artist and political activist.

The creation is a joint venture of the Frida Kahlo family estate and Dorado, Pizzorni & Sons, LLC, Importers. U.S. distribution of the brand will be handled by Southern Wines & Spirits, with initial introduction to the New York, Miami and Los Angedles markets. The 100% pure blue agave tequila will be available in several styles.

• Blanco: Fermented for up to four days, double-distilled in antique copper stills and bottled un-aged. Suggested retail price: $50.

• Reposado: Aged after fermentation in American Oak casks for six to nine months before bottling. SRP is $65.

• Añejo: Aged after fermentation in American Oak casks for at least three years before bottling. SRP is $90.

The tequilas are being made in Jesus Maria, in the highlands of Mexico's Jalisco state, center of the tequila industry.

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