Celebrity labels are not uncommon on wine and spirits bottles in the U.S. In Mexico? Not so much.
However, that is being addressed with a new super-premium niche tequila to be introduced in the fall: Frida Kahlo Tequila, named for the late iconic Mexican artist and political activist.
The creation is a joint venture of the Frida Kahlo family estate and Dorado, Pizzorni & Sons, LLC, Importers. U.S. distribution of the brand will be handled by Southern Wines & Spirits, with initial introduction to the New York, Miami and Los Angedles markets. The 100% pure blue agave tequila will be available in several styles.
• Blanco: Fermented for up to four days, double-distilled in antique copper stills and bottled un-aged. Suggested retail price: $50.
• Reposado: Aged after fermentation in American Oak casks for six to nine months before bottling. SRP is $65.
• Añejo: Aged after fermentation in American Oak casks for at least three years before bottling. SRP is $90.
The tequilas are being made in Jesus Maria, in the highlands of Mexico's Jalisco state, center of the tequila industry.
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