Do you know this man?

The Teacher's Scotch people hope you will. It's the image of William Teacher and is part of the distiller's new “Symbol of Authority” advertising campaign.

Teacher’s was first blended in Glasgow in the 1830s and continues to use traditional distillation methods. The whisky is aged in wooden barrels, including used sherry casks. Its signature malt, Ardmore, is a peated malt, and the remaining flavor comes from a combination of Lowland, Highland and Speyside single malts. Overall, it has an unusually high percentage of malt, 45.

Teacher’s won a bronze medal in the blended Scotch whisky category in recent International Spirits Challenge 2007.

The company is owned by Beam Global Spirits and Wine. It has had a wide range of interesting advertising campaigns over the years. For a fun look at some of them, go to the Teacher's Web site, click on "Our History" and then on "Advertising."

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's Non-Alcohol Drinks Notebook latest entry.
To Dowd's Tasting Notes latest entry.
Back to Dowd On Drinks home page.