The Patron Spirits Co. has purchased the Ultimat vodka line for an undisclosed price.
Triple-distilled 80-proof Ultimat is available in plain, black cherry and chocolate vanilla flavors in handcrafted Polish crystal decanters.
The base vodka is a blend of wheat, potatoes and grain and sells for a suggested retail price of $50 for a 750ml bottle. It was introduced to the market in 2002.
"In a short time we have seen remarkable gains in its popularity," said Adam Bak, president of Adamba Imports which sold tyhe line to Patron. "Over the past five years, sales of Ultimat have increased at about 20% annually and are forecasting to continue this climb. ... To take it to this exceedingly competitive level, the people to do it are the highly experienced and committed industry experts at Patron."
In addition to Ultimat vodka and Patron tequila, The Patron Spirits Co.'s portfolio includes Pyrat, an ultra-premium Caribbean rum blended on the British West Indies island of Anguilla.
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