20081217

New Scapa an older product

Scapa, the single malt from Scotland’s Orkney Islands, is getting a makeover from stem to stern. Or, more precisely, from content to container.

The availability of older whisky stocks coming of age has allowed the company to replace its 14-year-old expression with a 16 year old made in first-fill American oak casks. It is being presented in a newly-designed bottle.

The new Scapa will be available in the U.S. beginning in February, at a suggested retail price of $75.

Says Neil Macdonald, international brand director for Scapa, “Since Chivas Brothers acquired Scapa in 2005, we have taken great care to improve the stock profile which means we are now in a position to release this very rare, precious new expression
that perfectly showcases Scapa’s unique personality.”

The Scapa distillery was founded in 1885 and uses a rare Lomond pot-still. Scapa 16-Year-Old showcases was produced under the direction of master distiller Stuart Pirie using water from the Lingro Burn spring and distilled in two pot stills with a slow fermentation for up to 100 hours.

“There are just three other people who work at the distillery with me," said Pirie, "and we are all thrilled at the opportunity to launch Scapa as a 16 year old. The malt is very limited and therefore we expect huge demand for this special whisky which tastes even better as an older expression. The new Scapa remains true to its roots but will appeal to an even wider audience.”

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