20090613

And the winnahhhhhh -- Glen Breton!

OK, it's over. I think it is. Then again, who knows? I never completely count out those tenacious folks at the Scotch Whisky Association (SWA).

Scotland's trade group, which has a history of pouncing with full legal force on any entity it thinks may be encroaching on its members' turf, had appealed to the Supreme Court of Canada for permission to proceed with its third appeal of the use of the word "glen" by a small Nova Scotia distillery. The SWA has consistently claimed the word tends to confuse consumer into thinking the single malt whisky is made in Scotland -- even though it says "Canada" on the label, a label that also bears the Canadian maple leaf.

After a protracted, nine-year-long fight, the Supreme Court now has refused permission, which would appear to be the final blow to the SWA argument. In any case, Glenora Distilleries now is clear to register its trademark Glen Breton whisky under Canada's Trade Marks Act.

Glenora President Lauchie MacLean said he has always believed that Glenora competed honorably for success in the very challenging marketplace of single malt whisky, and that he hopes the SWA and its members will accept the ruling and that there will be open communication going forward.

You can read my coverage of the battle in chronological order:

• Tempest in a glen
• Canadians backing Glen Breton with dollars
• Scotland vs. Cape Breton, Round 2
• Canada's Glen Breton loses labeling battle
• Glen Breton wins another court round
• SWA not giving up on Glen Breton
• Battle of the 'glen' continues in Canada

And, you can go here to find out the availability of Glen Breton.

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