Texas company enters the tequila field

There's a new player on the tequila market: Dulce Vida, which has just released a complete line on a limited basis in the Austin and San Antonio markets.

"This has been a labor of agave love for the past two years," said Charlie Paulette, CEO of Dulce Vida Spirits Inc. "The spirit industry here in Texas continues to grow and gain steam."

The Austin-based company sources its organic agave from the Mexican Pacific Coast Highland region of Tepic, Nayarit. The soil and geography are very different from the better-known lowland tequila areas, and this particular region -- surrounded by both ocean and mountains -- yields larger agave plants.

Unlike most tequilas that are 40% alcohol by volume (80 proof), Dulce Vida is 50% abv, triple distilled and made with 100% single estate, organic blue agave. Its Reposado and Añejo are aged in single-barrel oak Kentucky Whiskey barrels, the Reposado for 12 months and the Añejo for 24.

The entire line is distilled and aged under the supervision of founder and master distiller Carlos Jurado at the Ansan Distillery in Santa Cruz del Astillero, Jalisco.

Suggested retail price for a 750ml bottle is $45 for the Blanco, $50 for the Añejo and $55 for Reposado.

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