Master of Malt releases new Scotch liqueur

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Master of Malt today announced the release of a new whisky liqueur aimed at single malt Scotch whisky drinkers.

It is made exclusively with sherry-matured, 10-year-old single malt whisky "from a very famous Speyside distillery," the English company said in a somewhat secretive statement. "It is flavored with many Christmassy spices including cinnamon and cloves, and two kinds of orange peel."

The whisky purveyor suggests trying the liqueur neat or in a Rusty Nail cocktail. (The classic cocktail is a 2½-to-1 proportion of Scotch whisky and Drambuie -- a Scotch-based liqueur --  garnished wiht a lemon peel. This new liqueur would sub for the Drambuie.)
Says Ben Ellefsen, M of M sales director, "We wanted to go against the grain and say 'Here’s a liqueur that a whisky connoisseur can enjoy.' ... The flavors we added were chosen to complement the Scotch, and bring it to a new level –- this is in contrast to many of the mass-marketed liqueurs which use huge levels of sweetness and flavorings to hide the lack of complexity in the whiskies they are based on."
Master of Malt 10 Year Old Speyside Whisky Liqueur is priced at £26.95 in the UK, which translates to about $44 U.S. Purchasing information is available from the company online.
M of M is located in Crowborough, East Sussex, England.

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