Quick, what segment of the world's population is the largest consumer of Jack Daniel's Single Barrel Whiskey?
Oh, you read the headline? Well, it's true, according to Jeff Arnett, Jack Daniel’s master distiller.
According to Business Insider, the price tag for an entire barrel of this whiskey, approximately 250 bottles, swings from $9,000 to $12,000 since no two whiskey barrels have the same volume. Single Barrel whiskey was first sold in 1997 and was such a success that the distillery created the "By the Barrel" program a year later.
“Over the entire span of when the program has existed, the U.S. military is the largest purchaser. It has been represented by base exchanges, individual units, as well as other on-base military entities like officers’ clubs,” Arnett said in an interview.
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