Patrón test launching sherry-aged tequila
Patrón Spirits' Cask Collection Sherry Añejo Tequila will be test launched in such venues early in 2017 before a wider international market rollout.
The 40% abv (80 proof) spirit will carry a suggested retail price of $90. It was unveiled this week at the Tax Free World Association (TFWA) exhibition in Cannes, France.
So, what's different about it? Initially, its limited availability. Only 8,000 bottles of the añejo spirit will be available during the test launch in the category known in the trade as GTR, for Global Travel Retail. It has been aged for two years in used Olorosso Sherry oak barrels from Spain.
Posted by William M. Dowd at 11:57 AM