An Irish-Italian alliance
When you own two products that have what seems like a natural affinity, why keep them apart?
That, at least, seems to be the logic behind Castle Brands' move to package 750ml bottles of Boru Vodka with 50ml bottles of either Pallini Limoncello, Peachcello or Raspicello. The packaging, referred to as the "sidecar," has a window so the consumer can tell which flavor of Pallini it contains. The sidecar also contains recipes for tall drinks and martinis made with the vodka and the Italian liqueurs.
Boru is an 80-proof premium grain vodka produced in Ireland. It's quadruple distilled and charcoal filtered.
Pallini Limoncello is Italy's top-selling liqueur, made from a century-old Pallini family recipe -- the same family that created Romana Sambuca -- using Italian Sfusato Amalfitano lemons. The Peachcello and Raspicello are relative newcomers made, respectively, with white peaches native to Italy and wild raspberries from the Abruzzi region, blended with blueberries and black currants.
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Posted by William M. Dowd at 8:02 PM