Plymouth goes Deco to push its gin
American gin aficionadoes planning a trip to the United Kingdom can get a preview of Plymouth Gin's new look in June.
They will join domestic drinkers in the UK who will see and sample the new Pymouth before it is rolled out globally as part of a new marketing campaign.
The new design, says the Plymouth PR folks, "takes its inspiration from the Art Deco period of the 1920s and 1930s and it is presented as a cut glass decanter-style bottle, the first major design change in the premium gin’s 200-year history."
The new look will get its U.S. debut in August. What you'll notice hasn't changed is the gin's potency, still at 82.4 proof.
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Posted by William M. Dowd at 12:01 PM