Absolut offers taste of Big Easy, plus money

What does New Orleans taste like?

The folks at Absolut hope you think their new flavored vodka, called Absolut New Orleans, will hit the spot. It was introduced in the Big Easy at the Tales of the Cocktail, the annual culinary and cocktail festival.

Absolut accompanied the launch with a pledge of a minimum charitable donation of $2 million to organizations benefiting New Orleans and cities along the Gulf Coast still struggling in the aftermath of hurricane and flood damage.

The new vodka flavor offers a taste of mango and black pepper, and is made from all natural ingredients with no added sugar or sweetener. It will go on sale nationwide on Aug. 1.

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