Gruppo Campari is adding X-Rated, a U.S. spirits company, to its corporate portfolio at a price of $40 million.
The Milan, Italy, company is acquiring X-Rated Fusion Liqueur, Jean-Marc XO luxury vodka and X-Rated ultra premium vodka, formerly owned by Jean-Marc Daucourt and Todd Martin. Martin is a former president of Allied Domecq North America.
The deal is expected to close next month and be paid in cash.
Campari already owns such brands as Campari, Cinzano, Skyy Vodka, Old Smuggler, Gran Cinzano, Cinzano Asti and Glen Grant. And, it recently bought an 80% stake in Sammy Hager's Cabo Wabo Tequila, a deal expected to close in January.
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