Smirnoff debuts ready-to-drink cocktails

If you're not particularly adept at mixing cocktails, especially for company, Smirnoff is looking for you.

The company has introduced the Smirnoff Cocktails ready-to-drink collection -- well, two of them anyway. That's a rather small collection, but it's a start and it also is a fairly good bet the line will be extended.

The starters are the Grand Cosmopolitan and Vodka Mojito. The first blends vodka, Grand Marnier liqueur, cranberry juice and lime juice. The second is made with Smirnoff No. 21 vodka, lime and mint flavors for a takeoff on the traditional rum mojito.

The Smirnoff Grand Cosmopolitan is being made available nationally in liquor retail outlets. Smirnoff Vodka Mojito is available only in the Northeast but will be available nationally in the fall. Both products will be available in 750mL and 1.75L bottles, with suggested retail prices of $12.99 and $19.99.

Smirnoff made a big push in a Manhattan tasting session last week, with TV chef Tyler Florence -- who of late has been pushing a rather simplistic set of recipes for Applebee's on the small screen -- as the "celebrity" draw for its new ready-mades.

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