Whiskey maker has a run at rum

Bruichladdich, the iconoclast distiller in Islay, Scotland, has branched out.

In addition to its whiskies, the company's newly-created Renegade Rum group is making rum.

Bruichladdich is serious about the effort. Says Managing Director Mark Reynier, "Ours is rum 'unplugged,' bottled naturally, without chill-filtration and coloring-free on Islay, where it is reduced to 46% alcohol with island spring water.

"The rums are not for mixing with cola. They're for single malt aficionados and cognac enthusiasts."

Renegade Rum is expected to produce about 5,000 bottles, with prices running up to $85 a bottle.

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