According to a new Gallup poll, beer's lead over wine and spirits has returned to double-digits for the first time since 2002, particularly among adults between the ages of 30 and 49 who tried wine for a few years then shifted back to beer, according to a new Gallup Poll.
The firm's annual "Consumption Habits" poll shows that in combined data from its 2004 and 2005 surveys, drinkers aged 30 to 49 were about as likely to prefer wine as beer. Now, drinkers in this age bracket have shifted back to beer, with an average of 47% in the combined 2007-2008 data saying they most often drink beer.
Drinking preferences among adults ages 21-29 have remained stable in recent years, with the majority showing a wide preference for beer.
Beer continues to represent the largest segment in the alcohol beverage category in volume and dollar sales, accounting for 56% of all alcohol beverage servings.
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