Glenmorangie changing direction, literally

William M. Dowd photo

The Glenmorangie Co. has anounced a series of sweeping changes that will re-direct the Scotch whiskymaker's business.

According to the announcement, the company will:

• Upgrade two distilleries as part of a $90 million investment program.

• Sell off its Glen Moray Distillery in Elgin, the capital of the Speyside region, which basically makes blended Scotch, and concentrate on its two single malts, Glenmorangie and Ardbeg. That will remove Glenmorangie from the blended Scotch field.

• Move its company headquarters from Broxburn, West Lothian, to Edinburgh. The present headquarters will be sold, probably to drinks giant Diageo.

As part of the investment program, Glenmorangie said it will build a new bottling facility in the Lothians area to meet the increased demand for single malt in markets such as Asia, Europe and the U.S. Its distillery in Tain, Ross-shire, will be expanded with distilling capacity boosted and new whisky cask warehouses built. And, its Ardbeg Distillery on Islay will get an upgraded facility and visitor center, as well as new cask warehousing.

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