Bombay Sapphire: We are the champions

I have long felt a special relationship with Bombay Sapphire gin.

Sure, I enjoy others -- G'vine, Hendrick's, Boodles and so on, but Sapphire was my first love.

Well, it turns out the iconic infused spirit has been seeing other guys -- and gals. According to the International Wine and Spirit Record (IWSR), Bombay Sapphire has become the world’s top premium gin with a global market share of 31.7% for the 12-month period ending Dec. 31, 2008, now that all sales figures have been analyzed.

The best-performing markets for the Bacardi Ltd. product have been in the top international gin markets -- the U.S., United Kingdom, Spain and travel retail, outperforming the category in both value and volume. In 2008, Sapphire racked up a compound annual growth rate of 11.7%, according to IWSR.


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1 comment:

frederic said...

I have to add that Bombay's Dry Gin (white label) is an under-appreciated gem. And is a bargain at often a few bucks cheaper than standard Beefeater.