Many people enjoy having a shot of Jack Daniel's with their meals. Now they can have a bite of Jack Daniel's to go with their whiskey.
Jack Daniel’s Properties Inc., the brand licensing unit of Jack Daniel’s Tennessee Whiskey, is launching a line of Jack Daniel’s ready-to-eat meat entrees.
The refrigerated products include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork and barbecue pulled chicken. They will be made using Jack Daniel’s Old No. 7 Tennessee Whiskey.
The foods are being produced by Completely Fresh Foods Inc. of Monticello, CA.
“With the launch of this premium line of Jack Daniel’s ready-to-eat meat entrees, we are furthering the long-established connection between Jack Daniel’s Tennessee Whiskey and high-quality American cuisine,” David Dorsey, vice president and director for licensing at JD's parent Brown-Forman Corp., said in a news release.
The entrees were test marketed in September 2008 in Southern California and have been expanded into such stores as Costco, Albertsons, Kroger and Supervalu around the country.
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