20110504

Cruzan adds its 11th flavored rum

Cruzan Rum has unveiled yet another member of its line of flavored rums, Cruzan Strawberry.

The distillery, located on the island of St. Croix in the American Virgin Islands, is producing the new flavor by using its basic rum plus cane sugar, strawberries and a touch of ginger.

Strawberry is the 11th flavor in Cruzan's portfolio. Its release coincides with May being National Strawberry Month.

Gary Nelthropp, master distiller, notes, "We developed the strawberry recipe with classic cocktails in mind. The ginger gives this spirit a subtle, spicy finish, so it breathes some new life into favorite summer drinks."

The new expression is available nationwide at a suggested retail price of $15.99.In addition to the flavored rums, Cruzan also produces spiced rum, aged light rum, aged dark rum, single barrel estate rum and black strap rum.

[Go here for my report on a visit to the Cruzan distillery on St. Croix.]

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