20110726

Mount Gay launches higher-proof rum

Mount Gay Rum this month is releasing a new, higher-proof expression to the market.

Mount Gay Rum Eclipse Black is admittedly targeting a younger demographic, the company says. It is made from a blend of single- and double-distilled rums aged from two to seven years, resulting in a rum that is 50% abv (100 proof).

Master blender Allen Smith ages Eclipse Black in lightly-charred Kentucky white oak casks.

The blend will be available at a suggested retail price of $24.99 for the 750ml bottle.

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