20110722

Smirnoff adds coconut flavored vodka

Chalk up another flavored vodka offering from Smirnoff.

The world's top-selling vodka has added Smirnoff Coconut Flavored Vodka, an infused version of Smirnoff No. 21.

Like its predecessors, the new infused expression is triple distilled and filtered 10 times, then modified with natural flavorings.

"Coconut has taken the beverage category by storm, becoming a popular flavor that consumers are calling for," said David Tapscott, Smirnoff brand director.

Smirnoff Coconut is available nationwide at a suggested price of $12.99 per 750ml bottle.

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