|The redesigned Plymouth lineup.|
Plymouth, a perennial gold medal gin, takes extreme pride in its secret two-centuries-old recipe and its iconic Black Friars Distillery it has been using since the 1700s. But, now and then some things do change.
Pernod Ricard, the French owner of Plymouth, has just introduced new packaging for the Plymouth gin brand and is repositioning it above Beefeater 24 in the super premium-plus niche.
What generally is known about Plymouth's recipe is that it uses seven botanicals, with juniper berries and sweet orange peel as its two dominant items. It is bottled at 41.2% ABV (82.4 proof). However, in a private luncheon gin tasting several years ago, Plymouth master distiller Sean Harrison told me the other botanicals are angelica root, cardamom pods, coriander seeds, lemon peel and orris root. No revelations about proportions, though.
|Closeup of the label.|
The new look is definitely new to the U.S., Japanese and other markets after a quiet rollout over the past few months in Spain and Australia.
|When his feet are dry, time to buy.|
Plymouth's heritage has given it a special place in British hearts and lore. When German bombs destroyed part of its Black Friars distillery during World War II, the Admiralty sent out a message to the British fleet which used Plymouth as its official gin. British officers on the Mediterranean island of Malta reacted, so the story goes, by offering any gunners who destroyed an enemy ship or plane a bottle of Plymouth Gin.
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