|Actor Bruce Willis, Sobieskie spokesman|
Apparently it does. Imperial Brands Inc. today announced it sold more than one million cases of its low-priced, high-quality Sobieski Vodka in the U.S. during the 2011 fiscal year.
That's quite an achievement given the crowded vodka niche that offers a dizzying array of spirits both domestic and imported, flavored and unflavored, grain and potato, and so forth.
"Our vision from day one was bold -- to be the vodka brand to reach 1 million cases faster than any other in history," said Chester Brandes, president and chief executive officer of Imperial Brands. "Thanks to the commitment and effort of a great team at Imperial Brands, I am proud to announce that we have accomplished this ambitious objective."
The Sobieski portfolio, including three new flavors launched in October 2011 -- Espresso, Cynamon and Bizon Grass -- are available nationwide at the suggested retail price of $10.99 for a 750ml bottle.
Sobieski is produced exclusively from the Dankowski rye at the Starogard Gdanski in Poland, a distillery dating to 1846.
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