Cruzan introducing guava rum

Rum sales traditionally rise in the summer months, and Cruzan is counting on that to help acceptance of its new guava-flavored rum.

It is believed to be the first guava-flavored spirit introduced to the U.S. market. Flavored rums are the second-fastest growing segment of the rum category, growing nearly twice as fast as unflavored rums.

Cruzan Guava Rum will be available nationwide for a suggested retail price of $11.99 per 750 ml bottle. It is the ninth flavored Cruzan 55-proof rum, following black cherry, coconut, mango, pineapple, banana, citrus. raspberry and vanilla.

A suggested cocktail from Cruzan's mixologists:

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CRUZAN CORAL REEF

1½ parts Cruzan Guava Rum
2 parts mango juice
1 part Cruzan Coconut
1 part apricot juice
2 parts pink grapefruit juice

Shake ingredients in ice, then strain over ice into a highball glass. Garnish with a slice of fruit (guava, grapefruit, mango or apricot).

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