Rum sales traditionally rise in the summer months, and Cruzan is counting on that to help acceptance of its new guava-flavored rum.
It is believed to be the first guava-flavored spirit introduced to the U.S. market. Flavored rums are the second-fastest growing segment of the rum category, growing nearly twice as fast as unflavored rums.
Cruzan Guava Rum will be available nationwide for a suggested retail price of $11.99 per 750 ml bottle. It is the ninth flavored Cruzan 55-proof rum, following black cherry, coconut, mango, pineapple, banana, citrus. raspberry and vanilla.
A suggested cocktail from Cruzan's mixologists:
CRUZAN CORAL REEF
1½ parts Cruzan Guava Rum
2 parts mango juice
1 part Cruzan Coconut
1 part apricot juice
2 parts pink grapefruit juice
Shake ingredients in ice, then strain over ice into a highball glass. Garnish with a slice of fruit (guava, grapefruit, mango or apricot).
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