Belvedere Vodka is not one of the pack that comes up with new products seemingly every few months. But when it does add to its product line, it does so with a flourish.
The Polish company, named for the country's presidential palace, has just launched Belvedere IX in conjunction with Parisian graffiti artist Andre Saraiva who designed the label.
It is part of the distiller's "Luxury Reborn" marketing campaign. The new product -- pronounced "one X" -- is made with the usual Dankowskie Gold Rye for which Belvedere is known as well as nine ingredients usually reserved for gin: ginseng, guarana, acai. ginger, sweet almond, jasmine, eucalyptus, cinnamon and black cherry.
They're distilled individually in micro-batches, then blended with 50% abv (100 proof) Belvedere vodka and artesian water.
Belvedere IX is launching exclusively in nightclubs this week, starting Thursday at My House in Los Angeles. It is targeted to be in liquor stores this spring.
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