Bill's e-Mailbox: What's in a name?

Q: I had a friend swear that he had Patron Vodka and it was the best stuff he's ever tasted. I know that Patron purchased Ultimat, but are they also putting out their own labeled vodka? Thank you for your reply.

-- Eduard Herman, Gladstone, MO

Greg Cohen of The Patrón Spirits Co. tells me the vodka has nothing to do with his company. "Our only vodka is Ultimat," he says, which the company purchased and re-launched.

Despite the similarity in the spellings of the two products, Patrón Tequila is pronounced pah-trone and Patron Vodka -- without the accented O -- is pronounced pay-troon. At left is the Patron Vodka bottle.

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